Wednesday 27 October 2010

The History of Sealine

As the days are getting shorter and boating life becoming quieter I thought it about time I started delving a little into the history of Sealine. So heres a brief look at the companies history so far.

Fibrasonic Marine Ltd, the parent of Sealine motorboats, was established in 1972 by aircraft engineer Tom Murrant mainly because he couldn't find a small family cruiser he liked.Using his experience as an engineer, he designed a boat himself, produced the moulds and then sought out a company called Midland Marine to actually create the GRP mouldings. It was meant to be a straight-up swap - he gets a set of mouldings and Midland gets a free boat design.But it didn't quite happen this way. Midland was a busy company at the time and Tom's moulds started gathering dust. That was until a young worker at the company, Frank Fish, offered, with the help of two work mates, to complete the job in the Murrants' garage.Ltd
The resulting 23ft Continental cabin cruiser so impressed everyone involved that Tom borrowed £500 (£5000 today) against his life insurance, recruited his wife Jane as secretary and set up Fibrasonic in a rented building at Halfpenny Green airfield near Bobbington in Staffordshire.
Then disaster struck. In 1973 the world oil crisis doubled resin prices, a three-day week was introduced as well as 25% VAT. The young company survived by branching into industrial moulding, and produced items for British Rail, road signs and Toby Jugs.
For almost the rest of the decade, Fibrasonic operated as a sub-contractor for other boatbuilders, producing boats for companies like Sunliner Marine and Scorpio Power Boats.In 1978, things began to change, and the company found itself in a strong enough position to refocus on boats of its own. In just six weeks, from drawing board to completion, Fibrasonic produced the 19ft Weekender, which was followed by the 22ft Sport and 22ft Cabin.nder

The boats were grouped under the new name C-Line, and were all displayed for the first time at the 1978 Southampton Boat Show. The same year, the company moved to bigger premises in Kidderminster, the site of the bankrupt boatbuilder Dawncraft.
The following year the C-Line designation was changed, along with the company name to Sealine. The yard stood out from the crowd almost from the start by offering coloured gelcoats where most other boatbuilders were churning out white or brown hulls.Sealine offered blue, yellow and orange options, with the clear intention being to offer something sexier, sportier and more saleable in an evermore-crowded marketplace.
Fibrasonic might have been late on the GRP scene, but some canny marketing and great boats meant it kept within spitting distance of its larger, more established rivals.In the 1980s, the company expanded again with its Ambassadors, Senators and Statesmen - and in the process joined the ranks of the big boys.




7 comments:

  1. That was an interesting read - not many people know about the origin of the C-Line (Sealine) name. My stepfather came up with the idea and gave it to Tom thinking along the lines of "Cruiser Line" of course everyone else mistook it for Sea Line and that's how it derived. I was working at Fibrasonic Marine at the time when the 19 Weekender was having the plugs made trying to hide them from David Wells at Sunliner Marine who was really unhappy when he found out the attempt to usurp his boats and nick his customers. It worked though and the really clever bits were Tom Murrant being able to criticise his own ideas and creations to constantly improve the boats designs and appeal.

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  2. Excellent bit of info. Thank you.

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  3. hi, interested in your time during the plug of the 19 weekender. I am Owner of Quayline Boats, and still build the Friski 16 and 18 weekender under the Quayline name. Were you there during the production of these production line. Thanks Quayline International Boats.

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  4. I managed 25 years at Sealine in total. If you have any questions Ill help fill in any gaps.

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  5. Oh. Thought I'd mention. I'm searchind the Web today to find some info on Frank Fish. I knew him as the financial director. And also know that he treated himself to a Danish Rosewood description for his 50th. I saved that describes from being thrown out. Into the skip I might add, by a later director David Stretton. He only lasted a couple if years I'm that position. I believe he was part of the companies downfall. I do know that he and some others tried to make a mixed model line at the cost of £1.25m only for it to fail.
    I and Laurence Groves (Flo) had done three very very long days with the ex Jaguar LandRover director, working out where the pitfalls were with this. When we were told in a meeting of management of the intention we tried to talk about it. But we're shot down by Stretton and others.
    After huge costs and disruption the factory was never the same again.

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  6. I am looking for instructions, plans for a boat that I have not had for a long time.
    The boat is from 1983 and it is a model
    Sealine Conti 22 cabin

    robertino688@gmail.com

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